The blog
Web design and marketing advice for Minnesota small businesses
Practical, no-fluff advice on web design, local search, branding, and marketing.
Small Business SEO
How Roofers Show Up in Search When a Storm Hits
The week after a hailstorm is the worst possible time to start working on your search visibility. Here is what to have in place beforehand.
Small Business SEO
Why Reviews and Citations Decide Whether AI Recommends You
AI cannot verify anything you say about yourself. Here is how reviews and consistent listings became the deciding factor in AI recommendations.
Small Business SEO
Can AI Actually Read Your Website? A 12-Question Self-Audit
Twelve yes-or-no questions to check whether AI tools can find, read, and confidently recommend your small business. No tools required, about fifteen minutes.
Small Business SEO
Schema Markup for Small Business Websites, Explained Without the Jargon
What schema markup is, which five types a small business needs, and an honest look at whether it really helps you get cited by AI.
Small Business SEO
Google AI Overviews Are Taking Your Clicks. Here Is What to Do About It.
AI Overviews now appear on about half of Google searches and cut clicks sharply. Here is which of your pages are actually at risk, and which are not.
Small Business SEO
How to Get Your Business Recommended by ChatGPT
Seven practical steps to make ChatGPT more likely to name your Minnesota small business, plus five prompts to test where you stand in ten minutes.
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