The blog
Web design and marketing advice for Minnesota small businesses
Practical, no-fluff advice on web design, local search, branding, and marketing.
Web Design Tips
What a Roofing Company Website Needs to Book More Inspections
A homeowner standing in the yard looking at missing shingles will check three or four roofers before calling one. Here is what decides which one gets the call.
Small Business SEO
How Roofers Show Up in Search When a Storm Hits
The week after a hailstorm is the worst possible time to start working on your search visibility. Here is what to have in place beforehand.
Web Design Tips
Why Contractors Get Tire-Kicker Leads, and How a Website Filters Them
Most contractors do not have a lead volume problem. They have a lead quality problem, and it usually starts on their own website.
Web Design Tips
Residential Cleaning Websites That Book Recurring Clients
The gap between a one-off clean and a standing biweekly appointment is mostly a website problem. Here is how to close it.
Web Design Tips
Why Cleaning Companies Lose Commercial Bids Before the First Call
A facility manager sourcing a janitorial vendor reads your website looking for reasons to rule you out. Most cleaning company sites hand them several.
Web Design Tips
What General Contractors Should Actually Put on Their Website
Assuming you have decided a website is worth it, here is the specific breakdown of what belongs on it, page by page.
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