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The Local SEO Checklist for Minnesota Small Businesses
48 checks across 8 areas, ordered by impact, to help you get found when customers search “[service] near me.” No agency jargon, no fluff, just the things that actually move you up the map.
- The Google Business Profile setup that decides the map pack
- A review system that actually gets you reviews, not hoping
- Website, content, and technical fixes that move you up
- How to show up in AI search, and how to know it is working
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What's Inside
48 Checks Across 8 Areas
Your Google Business Profile
The single biggest lever. The map pack is decided here.
Reviews
Volume, recency, and replies, the closest thing to word of mouth.
Website foundations
Title tags, service pages, city pages, and schema.
Name, address, phone consistency
Matching details everywhere so Google trusts you.
Content that answers local search
Turn the questions customers ask into pages that rank.
Technical basics
Speed, mobile, HTTPS, indexing, and no dead links.
Showing up in AI search
The new front door: ChatGPT and AI Overviews.
Knowing whether it is working
The three metrics that map to actual revenue.
Score Yourself, Then Fix the Gaps
The checklist ends with a simple scorecard. Count your checks out of 48 and see whether you are Invisible, Findable, Competitive, or Dominant, then use the ranked list to close the gaps that are costing you calls.
Want someone to just handle it? I build websites and run local SEO for small businesses across Minnesota. Send me your site and I will send back a free audit showing exactly where you stand.